FAQs

What is the WhatsApp broadcast limit per day?

  • The number of messages you can send through WhatsApp broadcasts depends on your Messaging Tier:

    • Tier 1: 1,000 unique recipients in a 24-hour period.

    • Tier 2: 10,000 unique recipients in a 24-hour period.

    • Tier 3: 100,000 unique recipients in a 24-hour period.

    • Tier 4: Unlimited messages, subject to WhatsApp approval.

  • Your account's messaging tier is determined by the quality rating of your messages and customer interactions.

2. How can I increase my broadcast limit?

  • To increase your messaging tier, maintain a high-quality rating by:

    • Ensuring your messages are relevant and personalized.

    • Avoiding spam or messages that result in negative feedback.

    • Keeping a high response rate to customer replies.

  • WhatsApp automatically evaluates your account’s quality and upgrades your tier when eligible.

3. Are broadcasts counted per recipient or per message?

  • Broadcasts are counted per unique recipient, regardless of the number of messages sent to them within a 24-hour period.

By helping businesses create meaningful conversations, we’ve boosted customer engagement rates by up to 45% across industries like retail, healthcare, and education.

4. Can I send broadcasts to customers who haven’t opted in?

  • No, WhatsApp requires explicit opt-in from customers before you can send them messages, including broadcasts.

  • Opt-ins must be collected via approved channels like your website, app, or in-store consent forms.

5. What happens if my account quality rating drops?

  • If your quality rating drops to low:

    • You won’t be able to send messages to new recipients (only existing ones) until the rating improves.

    • WhatsApp may downgrade your messaging tier or temporarily suspend your account.

We’ve helped businesses increase their reach by 300% while staying within WhatsApp’s approved limits.

6. What is the difference between a broadcast and a group message?

  • Broadcast: Messages are sent to multiple recipients privately (individual chats) without revealing other recipients.

  • Group Message: Messages are sent in a group chat where all participants can see and reply to each other.

7. Can I schedule WhatsApp broadcasts?

  • Yes, you can schedule broadcasts using the WhatsApp Business API or third-party platforms that support this feature.

  • Specify the time and date to ensure your messages are sent at optimal hours for your audience.

8. Are there charges for sending broadcasts via WhatsApp?

  • Yes, WhatsApp charges based on a conversation-based pricing model:

    • User-initiated conversations: No additional charge if a user starts the chat and you respond within 24 hours.

    • Business-initiated conversations: Charged per conversation based on the recipient's country.

9. What types of content can I send in a broadcast?

  • You can send:

    • Text messages.

    • Rich media (images, videos, documents).

    • Interactive templates, such as buttons, quick replies, and lists.

  • Ensure all content complies with WhatsApp’s Business Policy.

10. Can I send personalized broadcasts?

  • Yes, you can use message templates with placeholders for personalization (e.g., name, order details).

  • Example: "Hi {{1}}, your order #{{2}} has been shipped!"

11. How can I track the performance of my broadcasts?

  • Use WhatsApp's built-in analytics or third-party platforms to monitor:

    • Delivery rate: Percentage of successfully delivered messages.

    • Read rate: Percentage of messages read by recipients.

    • Click-through rate (if using buttons or links).

    • Response rate: Number of replies from recipients.

12. What happens if my message template gets rejected?

  • If a message template is rejected:

    • Review WhatsApp's Message Template Guidelines for compliance.

    • Edit and resubmit the template for approval.

    • Ensure the content is clear, concise, and not overly promotional.

13. Can I segment my audience for broadcasts?

  • Yes, audience segmentation is supported via:

    • Tags or labels (e.g., "VIP customers", "New Leads").

    • Data from your CRM or WhatsApp platform integration.

14. Are there any restrictions on broadcast content?

  • Broadcasts must comply with WhatsApp's Content Policy. Restrictions include:

    • No spam, misleading, or abusive content.

    • No unsolicited promotions.

    • No content violating legal or community standards.

15. What are alternatives if I reach my broadcast limit?

  • If you hit your messaging limit, you can:

    • Focus on responding to user-initiated conversations.

    • Use other channels like email or SMS for communication.

    • Request a tier upgrade from WhatsApp if your account qualifies.

Meseji isn’t just a tool — it’s a partner in your success. By helping you streamline communication, deliver meaningful messages, and track results, we make sure your customers feel valued and connected.

Let’s achieve more together.
👉 Start with Whatsapp Business Broadcast

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